GENEVA, SWITZERLAND - (HealthTech Wire / News) - Carestream Health announced that as of 1st November 2010 Bernd Schnakenberg is the new General Manager for the Europe North Region. He reports to Markus Lusser, Senior Vice President, Global Sales and Services and succeeds Graeme Allan, who takes over the new position of Vice President Business Development Healthcare Information Solutions on 1st January, 2011.
As General Manager of Europe North, Bernd Schnakenberg is responsible for the distribution of the extensive Carestream Health portfolio of digital systems for medical imaging, medical print solutions and innovative IT solutions for healthcare.
Previously Bernd Schnakenberg was Senior Vice President at Roche Professional Diagnostics and Manager of the Decentralised Solutions division with global responsibility for the product portfolio in hospital and outpatients division for Point-of-Care In-vitro Diagnostics. Having worked for more than 20 years in the medical market he brings a wide range of experience, from local and regional sales management, marketing and product management through to managerial positions at Philips Medical Systems and Siemens Medical Solutions.
At Philips Medical Systems part of Bernd Schnakenberg′s responsibilities included global marketing and the product portfolio in the area of conventional and digital X-rays. As Vice President at Siemens Medical Solutions he was responsible for Global Marketing for Somatom CT-Scanners and as Sales Manager and Regional Business Manager EMEA, he managed the ultrasound business.
In his position as Senior Vice President at Roche Professional Diagnostics Bernd Schnakenberg was responsible for managing the "Point-of-Care Testing" division in In-vitro Diagnostics.
In 1986 Bernd Schnakenberg graduated from the University of Applied Sciences in Hamburg with a Dipl.-Ing (Graduate Engineer) in Biomedical Engineering. Bernd Schnakenberg describes his goal at Carestream Health as such. “With the innovative DRX-1 Detector and the expansion of this WLAN Technology into an extensive product group, Carestream has already gained a remarkable position in the market for mobile and stationary DR systems in a short space of time. The market share in the area of CR and print solutions can still be consolidated and continue to be expanded. With the new RIS/PACS platform, the SuperPACS Architecture and our improved range of eHealth Managed Services we meet expectations in terms of improved efficiency and workflow optimisation, which is the result of changing requirements in healthcare. For many local and national projects Carestream has already managed to gain a successful positioning for these future-orientated IT solutions. Carestream has been able to successfully improve its role as a global player in the last few years. Frost & Sullivan confirmed this earlier in the year with the “Medical Imaging Company of the Year” Award. Our aim is to continue improving and building upon this position by means of customised solutions and focusing on customer satisfaction.”
Source: Carestream Health